Make your Web site easier to find


Make your Website easier to find

Tip
As you build your Web site, it is important to create search engine-friendly Web pages that will boost your site to the top of the rankings and significantly increase your Web site traffic for your important keywords.

Here are some tips for assuring better Search Engine Results Page rankings, and thereby attract more visitors.

  • Deploy keywords strategically
  • Don’t make the mistake of trying to go after very generic keywords and phrases. Rather then emphasizing one keyphrase that ranks number one, go for many keyphrases that rank high. Overall, you will get more visitors because your keyword reach will be greater.

  • Reinforce the theme of your site
  • Your Web page’s address (its URI), its TITLE tag, the headlines, the content, the META Keywords and META Description tags, the navigation and links must all show a clear association with the overall theme of the site. When all of the elements work together the site will have a greater chance of being found.


    Website Optimization: Speed, Search Engine & Conversion Rate Secrets This book is a comprehensive guide to the tips, techniques, secrets, standards, and methods of website optimization. From increasing site traffic to maximizing leads, from revving up responsiveness to increasing navigability, from prospect retention to closing more sales, the world of 21st century website optimization is explored, exemplified and explained.
    Website Optimization: Speed, Search Engine & Conversion Rate Secrets

    By Andrew B. King

    Make your Website easier to find. This books and many others are available at the Web Design Toolkit Network Store.

  • Optimize
  • If you want people to find your site, remember that optimization pays off. Search engines will rank you higher if you:

    • Optimize key content
    • Pay special attention to title tags, body copy, and headlines. And don’t forget that the contents of the META Description affects the description of the site on search result pages.

    • Optimize on-site links
    • Use search engine-friendly URLs that include keyword phrases and hide the technology behind your site.


    This is not another SEO book written for marketing professionals. Between these covers you’ll find practical advice and examples for people who build websites aiming to reach their target audience. Each chapter will introduce you to best practices and fresh perspectives on how to accomplish these simple, yet indispensable goals:

    • Help more people find your site

    • Help users find content within your site

    • Encourage return visits.

    Building Findable Websites: Web Standards SEO and Beyond

    By Aarron Walter

    Make your Website easier to find. This books and many others are available at the Web Design Toolkit Network Store.
    Building Findable Websites: Web Standards SEO and Beyond

  • Make your site linkworthy
  • You have only one chance to make a first impression. Don’t blow it with an unprofessional website. You are much more likely to get links when your site is professionally designed, with valuable, fresh content and useful tools.

  • Acquire inbound links
  • Much of your rankings in search engines are determined by the number, quality, and popularity of your inbound links.


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